BRAIN ACTIVITY OF INDUSTRIAL DESIGNERS IN CONSTRAINED AND OPEN DESIGN: THE EFFECT OF GENDER ON FREQUENCY BANDS

Abstract In this paper, we present results from an experiment using EEG to measure brain activity and explore frequency power associated with gender differences of professional industrial designers while performing two prototypical stages constrained open design tasks, problem-solving sketching. Results indicate no main effect gender. However, among other effects, a consistent hemisphere for the six bands under analysis was found. stage, male show higher alpha beta in channels prefrontal cortices female right occipitotemporal cortex secondary visual cortices. sketching cortex, temporal left where theta is also Prioritising different cognitive functions seem play role each gender's approach tasks. can be useful professionals, students educators, development methodological approaches research education.